La Pause Parisienne: A Visual Identity Inspired by Nature

Creating a Green Oasis in the Heart of Paris

The La Pause Parisienne visual identity, designed by Fanny De Bray, is a unique representation of nature and the concept of taking a break. Inspired by the pause symbol, the logo features the letter U in the form of a leaf, symbolizing both relaxation and the empty space within the letters. This design choice offers a meaningful and visually striking representation of the brand.

One of the standout features of the La Pause Parisienne visual identity is the use of tree leaves to form the letters. This design element not only adds a touch of elegance and gentleness but also reinforces the presence of nature. The U, with its symbolic pause shape, is surrounded by a crown of leaves, further emphasizing the connection to the natural world.

To enhance the overall brand experience, the logo is surrounded by images of greenery and plants. This creates a cohesive visual universe that aligns with the existing decoration of the barge, offering customers a complete escape into nature.

The La Pause Parisienne visual identity was realized using graphic design techniques. The typography features a serif style with curved leaves, adding to the overall elegance and sophistication of the design. The menu, measuring 210 mm x 297 mm, showcases the brand's commitment to attention to detail and high-quality presentation.

Throughout the design process, Fanny De Bray faced the challenge of creating a graphic universe that would seamlessly integrate with the existing floral decoration of the barge. By carefully considering the elements present on the lean and drawing inspiration from nature, the designer successfully achieved a new identity that complements the space and offers a unique experience for visitors.

La Pause Parisienne is a testament to the power of design in creating a harmonious and immersive environment. By combining elements of nature, elegant typography, and a thoughtful approach to branding, Fanny De Bray has created a visual identity that captures the essence of the floating event space and invites guests to take a moment to pause and appreciate the beauty of their surroundings.

La Pause Parisienne, with its innovative and nature-inspired visual identity, was awarded the Iron A' Design Award in 2021. This prestigious recognition is given to designs that demonstrate excellence in both practicality and innovation, meeting professional and industrial requirements. The La Pause Parisienne visual identity stands out for its integration of industry best practices and competent technical characteristics, contributing to a better world through its fulfillment and positive impact.