Play Creative: A Unique Corporate Identity Design

Designing a Visual Image that Reflects Passion and Collaboration

This project, completed using Photoshop and Coreldraw, showcases the designer's expertise in creating functional and culturally significant designs. The Play Creative design is a bitmap format that includes a logo interpretation and four logo applications.

What sets this design apart is its combination of functionality and artistic expression. The designer's research and creative process involved exploring the principles of functional and artistic design, resulting in a visually appealing and practical corporate identity.

The Play Creative design was realized in Nanchang, China, starting in January 2016 and completed in March 2016. It was used by the Play Creative design studio in March 2016, showcasing its practical application and effectiveness.

One of the main challenges faced during the design process was finding the balance between information transmission and artistic expression. The designer successfully overcame this challenge by creating a design that effectively communicates the spirit and essence of the Play Creative design studio.

Overall, the Play Creative design is a testament to Xinguo Song's creativity and technical skills. Its unique combination of ancient rock art and geometric shapes creates a design that is simple, yet profound, with strong cultural, ideological, and artistic significance.

Image Credits: Xinguo Song, 2016

Awards and Accolades: The Play Creative design was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2017. This prestigious award recognizes designs that showcase creativity, resourcefulness, and technical skill, contributing to improvements in quality of life.