Weingut Waalem: A Unique Brand Identity Inspired by Nature and History

Unveiling the Captivating Design of Weingut Waalem

Located on the island of Foehr, amidst the stormy sea, Weingut Waalem is a winery that defies the odds. The passionate and proud Frisians have embraced wine cultivation, adapting to the changing climate and creating exceptional products. To reflect the unique essence of this winery, Stauvermann drew inspiration from the architecture of the winery and the island's landscape.

The corporate design of Weingut Waalem is a testament to the island's seafaring history and the beauty of nature. Historical tiles, reminiscent of the island's maritime heritage, serve as the foundation for the brand's visual identity. The colors of nature, vibrant and enchanting, further enhance the brand's appearance.

What sets Weingut Waalem apart is its connection to climate change and the symbol of the polar bear. The polar bear represents intelligence, fearlessness, and perseverance, qualities that resonate with the Frisians on the island of Foehr. The 2022 relaunch of the brand's design focuses on showcasing the growing product range, with a graphic reduction that captivates the audience. The square format, borrowed from the tiles of the captain's houses, remains a consistent feature, maintaining a strong connection to the island.

The typography of the corporate design plays a crucial role in conveying the essence of Weingut Waalem. The house typeface, Clan, adds a touch of elegance and sophistication. Depending on the application, different spacing and mathematically defined line spacing are used to ensure visual harmony. The historic Revista font family is reserved for all wine-based products, while the modern interpretation of the fracture Rostrot is used for spirits.

Weingut Waalem's commitment to sustainability and quality is evident in every aspect of its design. The bottles are standardized at 0.75 liters, ensuring consistency and convenience for consumers. The brand's products, including wine, sparkling wine, and spirits, are highly sought after by both visitors and locals on the island. The polar bear has become a symbol of the highest quality, representing the dedication and craftsmanship of Weingut Waalem.

Founded in 2009, Weingut Waalem embarked on a redesign journey in 2021 to elevate its brand identity. The process involved extensive research into the island's seafaring history, delving into archives to uncover stories about the captains who once sailed these waters. The design of the winery pays homage to this rich heritage, creating a contemporary narrative that resonates with both locals and visitors.

Weingut Waalem's design has garnered recognition and acclaim. In 2023, it was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award celebrates designs that are well-crafted, practical, and innovative, meeting professional and industrial requirements. Weingut Waalem's design stands out for its integration of industry best practices and competent technical characteristics, contributing to a better world.

Experience the allure of Weingut Waalem, where sustainable enjoyment, originality, and a deep connection to the island's history come together to create a remarkable brand identity.