1in360: A Unique Blend of Art and Entertainment

Designers Dongho Kim and Yunyoung Lee Redefine Brand Identity

The inspiration for the redesign came from a desire to break away from the typical, trend-following brands within the entertainment sector. Kim and Lee saw an opportunity to create something new and contribute to the ongoing expansion of the entertainment industry. The result is a design that emphasizes diversity and perspective, setting 1in360 apart from other brands.

The design's unique properties lie in its distinctive multi-layered stripe arrangement, characterized by two variations of thickness and color. This combination portrays its unique features of expression, augmenting the ideogram of fame or stardom. The design is inspired by the weave-side vector technique, extended geometrically around the pentagram.

The design was realized using rough sketches of logos based on star-shaped design and constructed using Adobe software and a 3D program called "Cinema 4D". The image dimensions are set out to be 85*115 pixels, with a minimum-resolution of 72 DPI. The main colors should be purple and pink but it can be depicted in monochromatic format.

Kim and Lee faced the challenge of creating distinctive features and definitive qualities for 1in360's appearance that would make it instinctively distinguishable from other brands with the same star shape emblem. The solution was to modify the star logo to enhance the symbol’s dynamism, creating a more sophisticated and contemporary feel. This expresses 1in360’s unique brand design, emphasizing specialization, professionalism, and a sense of pride within the hearts of affiliated stakeholders.

The design was awarded Silver in A' Graphics, Illustration and Visual Communication Design Award in 2019. The award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.