Safety Twenty Four Seven: A Minimalist Brand Identity Design

Award-Winning Design by Tamer El-Menyawi

Safety Twenty Four Seven, an American multinational company specializing in providing high-level courses and training in industrial safety, has unveiled its new brand identity design. Created by renowned designer Tamer El-Menyawi, this minimalist logo design captures the essence of the company's mission and values.

The inspiration behind the Safety Twenty Four Seven logo comes from the helmet, a vital tool in various dangerous work environments. By incorporating this symbol, the design effectively communicates the company's dedication to ensuring the safety of workers in industries such as petroleum and construction.

One of the standout features of this brand identity design is the use of three distinct colors, each representing different workplace environments. The colors, inspired by the sea, desert, and factories, serve as visual cues for the types of work environments that require heightened safety measures.

Tamer El-Menyawi, the mastermind behind this innovative design, explains his approach, saying, "I believe that minimalism is the best approach to logo design. By focusing on simplicity and functionality, we can create a design that is both visually appealing and meaningful."

The Safety Twenty Four Seven brand identity design adheres to international print sizes and has been developed using the CMYK color model. This ensures that the design can be easily reproduced across various mediums, maintaining its visual impact and consistency.

Throughout the design process, the team faced the challenge of creating a logo that was not only innovative and minimalistic but also closely aligned with the field of industrial safety. By overcoming this obstacle, they were able to produce a design that captures attention and garners admiration.

The Safety Twenty Four Seven brand identity design, created by Tamer El-Menyawi, showcases the power of simplicity and functionality in logo design. With its minimalist approach, inspired by the helmet and workplace environments, this design effectively communicates the company's commitment to industrial safety.

Recognized for its excellence, the Safety Twenty Four Seven brand identity design was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2023. This prestigious accolade is a testament to the design's practicality, innovation, and adherence to professional and industrial requirements.