Math Alive: Breathing Life into Abstract Math Concepts

An Innovative Brand Identity that Transforms Mathematics into a Tangible Experience

The logo design of Math Alive is a testament to the brand's innovative approach to teaching mathematics. The letters A and V are connected by a continuous line, symbolizing the interaction between an educator and a student. This design element communicates the brand's mission to guide users to mastery in math. The key visuals, transforming abstract math concepts into three-dimensional graphics, further enhance this message.

What sets Math Alive apart is its ability to present abstract math concepts as physical objects in a virtual world. This interactive digital program allows students to touch and experiment with math in a tangible form. The seamless flowing lines of the logotype embody the brand's concept of bringing life to abstract math concepts.

The realization of Math Alive required the application of vivid colors and dynamic shapes and lines to convey the nature of mathematics as a language of logic and rational thinking. The brand identity guideline ensures consistency and legibility, regulating logo specifications, brand color palette, typefaces, and rules for various applications. The primary typeface, Gotham font, delivers a compact yet bold style that aligns with the brand concept.

The design process for Math Alive was not without its challenges. The main task was to create a visual identity that was both fun and approachable, while also maintaining the professionalism expected of an educational technology brand. The solution was found in the concept of bricolage, a technique that uses a diverse range of materials, mirroring the creative and experiential learning method of Math Alive.

The effectiveness of Math Alive's design was recognized with a Golden A' Graphics, Illustration and Visual Communication Design Award in 2021. This prestigious award is granted to outstanding creations that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.