Living in the Price: A Thought-Provoking Poster Design by Anbang Zhang

Reflecting on the Value of Life

Zhang's unique approach to this design lies in the use of special materials, particularly label making machine printed labels that are strategically placed on the poster. By incorporating price tags, a symbol we encounter daily when purchasing goods, Zhang establishes a visual link between the concept of value and the essence of life. The addition of barcodes further reinforces the embodiment of value.

The poster itself measures 100mm in height and 70mm in width, making it a compact yet impactful piece. Through screen printing, Zhang skillfully integrates the text, barcodes, and other graphics, creating a cohesive and visually striking composition.

One of the most compelling aspects of this design is its ability to engage viewers through familiar visual cues. The use of price tags, a universally recognized symbol of value, immediately captures attention and prompts contemplation. By combining the Chinese characters for "life" with the price tags, Zhang establishes a direct and intuitive connection that encourages viewers to reflect on the relationship between material possessions and the intangible aspects of existence.

"Living in the Price" was completed in Shenzhen in 2016 and was exhibited at the Shenzhen Poster Festival that same year. Zhang's inspiration for this design stems from a deep observation and reflection on daily life. In a society increasingly driven by materialism, Zhang aims to provoke thought and encourage individuals to reevaluate the importance of intangible aspects that cannot be measured by monetary value.

The creation of this poster presented its own set of challenges. Zhang meticulously handcrafted each price tag, investing significant time and energy into the process. This dedication to detail is evident in the final design, which showcases the designer's commitment to conveying a powerful message.

"Living in the Price" has garnered recognition for its exceptional design. In 2017, it was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade is bestowed upon designs that exhibit innovation, practicality, and adherence to professional and industrial standards. Zhang's poster stands out for its ability to integrate industry best practices while evoking a sense of fulfillment and contributing to a better world.

Anbang Zhang's "Living in the Price" challenges us to question the value we place on material possessions and consider the intangible aspects that truly make life priceless. Through a visually captivating design, Zhang prompts reflection and encourages viewers to reevaluate their priorities in an increasingly materialistic society.