Place Viau Brochure: A Unique and Engaging Design

A Bright and Modern Promotional Piece for Quebec's Shopping Complex

Place Viau, a shopping complex development located in Quebec, Canada, needed a promotional piece that would not only showcase its offerings but also leave a lasting impression on potential retail tenants. The result was a unique and memorable brochure designed by Elixir Marketing, which perfectly captures the essence of Place Viau as a bright and modern place to shop.

The design of the brochure was heavily influenced by the shape of the Place Viau logo, giving it a strong brand presence. Additionally, the design treatments and finishing techniques used in the brochure echo key architectural features of the property, creating a cohesive and visually striking piece.

The brochure is made up of two main components: the wrap and the brochure itself. The wrap, made of heavy card stock, is die-cut to form the shape of the Place Viau logo when closed. This unique design element immediately grabs the reader's attention and sets the tone for what's inside.

When the wrap is opened, the main brochure is revealed. As the reader flips through the pages, they are exposed to graphics and finishing techniques that emulate the architectural details of the building. Translucent pages with mirrored text treatments reflect the reflective properties of the glass facades, while staggered rectangular graphics mimic the brickwork on the building's exterior. Bright pink accents evoke the colors of the outdoor patio decor, adding a vibrant touch to the overall design.

The combination of bright colors, unique shapes, and varied finishes make the Place Viau brochure a bold, distinct, and engaging piece. It not only showcases the offerings of the shopping complex but also serves as a testament to the creativity and innovation of Elixir Marketing.

The Place Viau brochure measures approximately 13.5" square, providing ample space to showcase the various retail spaces and amenities available at the shopping complex.

This exceptional design by Elixir Marketing has been recognized for its ingenuity and creativity. In 2013, it was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is bestowed upon designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.