UltiSante Brand Identity: A New Concept Towards Ultimate Health

Bringing Hope and Innovation to the Medical Field

Prof. Wang, a renowned surgeon in cancer treatment in Taiwan, once said, "By creating a new category in the medical field, what we are bringing to people is hope and a new concept towards ultimate health for all mankind." With this vision in mind, JBBC Branding Consultancy took on the task of creating the brand identity for UltiSante, a revolutionary product that aims to free people from medicine for chronic diseases and empower the body to heal itself.

JBBC Branding Consultancy approached the design of the UltiSante brand identity with the concept of scientific innovation and human care. Drawing from Prof. Wang's 40 years of clinical research in cancer treatment, the key component discovered by him became the focal point of the design. This key component is believed to improve the environment of the human body and enable self-healing, leading mankind towards ultimate health.

When designing the brand identity items, JBBC aimed to convey a sense of warmth, hope, and a sincere invitation to a better life. The color palette chosen, with its combination of green and deep gray, symbolizes successful innovation and the light of life. The green color, slightly different from the colors found in nature, represents the uniqueness of UltiSante, while the touch of gold hints at the prestige of life. The color gradient used in the design represents the ongoing process towards ultimate health.

The brand identity items, including the envelope, light, wall graphics, and catalog, were carefully designed to evoke feelings of care, warmth, innovation, uniqueness, and prestige. The design balances elements of human care, nature, and innovation, creating a visual contrast that captures attention and emphasizes the core message of the brand.

The UltiSante brand identity project began in May 2019 and was completed in October 2019 in Taiwan. Throughout the design process, JBBC Branding Consultancy overcame challenges in finding the right balance between the feelings of human care, the natural world, and innovation. The result is a brand identity that effectively communicates the new concept and invitation to ultimate health.

JBBC Branding Consultancy holds the copyrights for the UltiSante brand identity, created in 2019. The design has been recognized for its excellence and creativity, receiving the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2020. This award acknowledges designs that demonstrate outstanding creativity, technical skill, and contribute to improving the quality of life.