Paul Henry Robb, a renowned designer, has created a new font family called "Suprala". This typeface is a product of inspiration drawn from design sketches for a sans serif font. However, as the design process progressed, the forms and structures developed in the direction of a hybrid typeface. The designs are rooted in the serif style, but some glyph terminals have been developed through sans forms, creating a modern adaptable font family.
What sets Suprala apart is its delicate balance of form and function. It's a contemporary humanist serif typeface with round, elegant, and classically elegant design. It supports all major Latin-based languages in twelve styles. The true italics advance the aesthetics, bringing energy and making it suitable for modern applications. This unique blend of modern and classic aesthetics makes it a perfect choice for branding and communication projects.
Robb hand-drew the font and developed it in Glyphs, a popular typeface design software. The font is available in TTF, OTF, and WOFF formats. The specimen was a limited print run, further emphasizing the exclusivity of the design.
Developing Suprala was not without its challenges. The main challenge was to develop a new modern language within the design for the typeface that created a new modern aesthetic. However, through rigorous research and creative problem-solving, Robb was able to overcome these challenges and create a typeface that is both beautiful and functional.
Suprala has been recognized for its design excellence and has been awarded the Golden A' Graphics, Illustration, and Visual Communication Design Award in 2023. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.
In conclusion, the Suprala Font Family by Paul Henry Robb is a testament to the power of design in merging form and function. Its unique blend of modern and classic aesthetics, coupled with its versatility, make it a valuable asset in the world of branding and communication. The recognition it has received is a testament to its design excellence and its potential to shape the future of typeface design.
Project Designers: Paul Robb
Image Credits: Copyright Paul Henry Robb 2022
Project Team Members: Paul Henry Robb
Project Name: Suprala Font Family
Project Client: Paul Robb