Unfolding Wings of Creativity: The Tsubasa.Y Brand Integration

Siwei Lai's Award-Winning Design for a Vintage Selection Shop

Siwei Lai's design inspiration comes from the brand name "TSUBASA", which means wings in Japanese. The main shape of the design is formed like a bird spreading its wings, crafted with simple lines to create a sense of refinement and quality. The design is a unique representation of the brand's identity, encapsulating its mission to provide unique and tasteful selections from all over the world.

The design's unique properties lie in its ability to pack the shop’s identification, packaging, and print design into one cohesive unit. Tsubasa.Y is not just a vintage selection shop, but a brand that encourages exploration and experimentation, producing a fashion sound that this generation has never had before. The design successfully encapsulates this ethos, making it stand out from other brands.

The design realization technology used in this project is particularly noteworthy. The outer packaging stickers are designed to allow shop assistants to customize and interact with consumers. The blank space of the sticker is used for drawing and leaving messages, creating a sense of honor and uniqueness for every consumer. The sticker also features a touch of digital printing, which is updated every year according to the number of years the brand has been established.

The project was started in March 2021 and completed in June 2021, in Taichung City, Taiwan. The design has been recognized for its creativity and professionalism, winning the Silver A' Graphics, Illustration and Visual Communication Design Award in 2022. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

In conclusion, Siwei Lai's Tsubasa.Y design is a testament to the power of creativity and innovation in branding. By combining a unique design concept with practical realization technology, the design successfully captures the brand's identity and mission, making it a deserving winner of the Silver A' Design Award.