Subsidy Programme Series: Visual Identity

Expressing the Purity of Creation through Design

The Subsidy Programme Series for Macao's Cultural and Creative Industries, encompassing music and fashion, is an initiative by the Macao government to support and promote creativity in these fields. Designer Chou In Leong takes inspiration from this theme and seeks to express the purity of creation through her visual identity.

By incorporating elements that represent music and fashion, Chou In Leong creates a world of her own, inviting participants to immerse themselves in the creative process. The design aims to capture the essence of the subsidy program and convey its message of innovation and artistic expression.

The realization of this design involves the use of photographs of microphones, music machines, line rolls, and clothing machines, sourced from the internet. These elements are carefully selected to symbolize the creative industries and their potential for growth and development.

The Subsidy Programme Series visual identity was created in 2017 in Macau, reflecting the time and location of the design project. It serves as a visual representation of the government's support for music and fashion creation, providing a platform for aspiring artists and designers to showcase their talents.

Chou In Leong's design for the Subsidy Programme Series has been recognized for its excellence and creativity. It was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2020. This prestigious accolade acknowledges the design's ingenuity and its contribution to improving the quality of life through art, science, design, and technology.