Half Production: A Unique Visual Identity for a Photography and Videography Studio

Grasping the Balance Between Half and Full

The logo of Half Production is a visual representation of the action of pouring water. This symbolizes the studio's belief that when the glass is full, there is no room for improvement. The act of pouring water represents the constant pursuit of growth and the desire to always strive for more.

What sets Half Production's visual identity apart is its focus on the balance between half and full. This concept is not only reflected in the logo but also in the overall visual identity. The oval icon, shaped by the form of water, becomes the centerpiece of the design. It symbolizes the delicate equilibrium that Half Production seeks in its work.

The design process involved extensive collaboration with the Half Production team. By engaging in conversations and understanding their beliefs and thoughts about their philosophy of life, Chin Hock Cong was able to create a visual identity that truly represents the studio's essence.

The project, which took place in Malaysia, Johor, started in December 2021 and was completed in January 2022. Throughout the duration of the project, Chin Hock Cong employed a design project methodology that involved thorough research on the client's thoughts and beliefs.

One of the most enjoyable and challenging aspects of the project was the interaction with the Half Production team. By establishing a comfortable and open dialogue, Chin Hock Cong was able to gather the inspiration needed to create a design that truly resonates with the studio's values.

The visual identity of Half Production has already garnered recognition and acclaim. It was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2022. This prestigious award celebrates designs that demonstrate exceptional creativity, technical skill, and a commitment to improving the quality of life through art, science, design, and technology.

With its unique visual identity, Half Production is poised to make a lasting impression in the photography and videography industry. By embracing the balance between half and full, the studio embodies the spirit of continuous growth and the pursuit of excellence.