Yu Morisawa, the renowned designer behind A Inc's corporate identity, has successfully captured the essence of the company's values in a single, striking logo. The logo features a letter A formed by a vibrant striped pattern, symbolizing the energy and potential of everyone involved with A Inc. This unique design showcases the company's commitment to embracing diversity and celebrating individual preferences.
The striped pattern in the logo is not just a visual representation of A Inc's workforce; it is a powerful statement about the company's formation. Each stripe represents an individual, and the overlapping combination of these stripes forms the letter A, representing A Inc as a collective entity shaped by the diverse strengths and preferences of its employees.
What sets A Inc's corporate identity apart is its ability to convey limitless energy and potential through a range of colors. The logo's vibrant hues reflect the boundless creativity and enthusiasm of every A Inc employee. To further emphasize this, the logo is embossed on various materials, adding a subtle touch of sophistication to the design.
When it comes to applying the design, A Inc offers customization options for business cards and envelopes. Employees can choose their favorite color for their business cards, while multiple envelope colors can be matched with recipients. This personalized touch not only showcases the company's attention to detail but also fosters a sense of connection and individuality.
Completed in Tokyo in 2020, A Inc's corporate identity design continues to evolve and refine. It has become a powerful tool for the company's branding efforts, effectively conveying its identity, motivation, and image. The design has also played a crucial role in attracting top talent, as it resonates with individuals who value creativity, diversity, and limitless possibilities.
Yu Morisawa's approach to designing A Inc's corporate identity was rooted in simplicity, clarity, and emotion. By creating a logo that encapsulates the company's values and aspirations, A Inc has established a strong visual presence that sets it apart from its competitors.
This exceptional design has garnered recognition and acclaim, earning A Inc the prestigious Iron A' Design Award in 2023. This award recognizes the well-designed, practical, and innovative nature of A Inc's corporate identity, which meets professional and industrial requirements. The design's integration of industry best practices and competent technical characteristics contributes to a better world, evoking fulfillment and positive emotions.
With its limitless energy, potential, and commitment to diversity, A Inc's corporate identity design stands as a testament to the power of visual communication in shaping a brand's identity and inspiring its audience.
Project Designers: YU MORISAWA
Image Credits: Photographer / Ryo Yasumoto
Project Team Members: YU MORISAWA
Project Name: A Inc
Project Client: YU MORISAWA