Chushan Design's Atb: A Symbol of Safety and Technology

Atb's Brand Identity Marries Primal Strength with Futuristic Vision

At the heart of Atb's brand identity lies a powerful gorilla symbol, merged with a stylized "T" to represent technology. This emblem, named "Gorilla KingIP," serves as a beacon of the brand's commitment to strength and innovation. Chushan Design's creative approach has resulted in a logo that is not only visually striking but also deeply symbolic, resonating with the brand's core values and facilitating future growth and partnerships.

The design process of Atb's logo was guided by the dual principles of emotional appeal and functionality. The minimalist gorilla logo stands as the brand's soul, exuding a dynamic and engaging energy. Chushan Design's strategy involved the creation of a versatile logo that can convey various expressions and adapt seamlessly to different media, thus enhancing brand interaction and consumer experience.

Flexibility is a key aspect of Atb's brand logo, which has been designed without strict dimensional constraints. This allows for customization and scalability, ensuring that the logo can be effectively applied across a wide range of products and marketing materials. The design team, including Yin Peng, Li Linlin, and Liu Xingyu, has meticulously crafted a logo that is both adaptable and representative of the brand's identity.

Atb's brand identity extends beyond the logo, with personalized applications that allow consumers to engage with the brand in a visually stimulating manner. The logo's dynamic vitality is meant to be experienced in various contexts, creating a lasting impression and fostering a strong connection between the brand and its audience.

The project, which began in June 2023 in Shenzhen, was completed by December of the same year. It was underpinned by extensive research into ATB's market position as a manufacturer of high-quality, eco-friendly screen protectors and protective cases. The design challenge was to encapsulate the brand's cultural DNA and create a universal visual language that would effectively communicate its values to an international audience.

Atb's logo design has been recognized with a Bronze A' Graphics, Illustration and Visual Communication Design Award in 2024, a testament to Chushan Design's ability to craft a design that not only meets aesthetic standards but also embodies the brand's commitment to safety, reliability, and technological innovation. The award celebrates the design's contribution to enhancing quality of life and its role in shaping a better future.

Chushan Design's work on Atb's brand identity is a prime example of how art and technology can converge to create a powerful symbol that speaks to consumers on multiple levels. The design's success lies in its ability to convey complex ideas through simple, yet profound imagery, establishing a new benchmark in brand identity design.