Orchid Expo: A Unique Logo Design by Dongdao Creative Branding Group

Combining Tradition and Innovation to Capture the Essence of Orchids

The 2015 Orchid Expo, the most prestigious orchid festival worldwide, provided the perfect opportunity for Dongdao Creative Branding Group to showcase their design prowess. Their logo design for the event is a testament to their ability to seamlessly blend typography, calligraphy, and drawing. By enhancing the traditional Chinese character for orchid, Dongdao Creative Branding Group has created a logo that exudes a poetic atmosphere and tells a captivating story.

The strength and elegance of orchids are beautifully portrayed in the logo. The enhanced typography and the unique combination of calligraphy and drawing create a metaphorical atmosphere of "picture within a book, poem within a picture". The logo captures the essence of orchids, showcasing their strength and elegance in a visually stunning way.

The realization of this design required a deep understanding of the characteristics of orchids. Dongdao Creative Branding Group delved into the history, artistic value, and ancient paintings related to orchids. By focusing on the core value of orchids as "blossom within the gate, fragrance pervades outside", they were able to create a design that embodies the traits of sharing, attractiveness, and elegance.

The logo design utilizes variant Hanzi, the most complex form of Chinese characters, to best portray the beauty of the flower. The composition of the character "蘭" includes 艹 (flora root), 門 (gate), and 兰 (orchid), which resonates with the saying "Orchid bloom within the gate, fragrance pervades outside". This choice of typography adds depth and meaning to the design.

The project, which started in 2014 in Beijing, was completed in May 2015, just in time for the fourth annual Orchid Expo in September 2015. The design team at Dongdao Creative Branding Group faced the challenge of capturing the essence of orchids and translating it into a visually stunning logo. Through extensive research and a deep understanding of the cultural significance of orchids in China, they were able to overcome this challenge and create a design that truly captures the spirit of orchids.

The logo design for the Orchid Expo by Dongdao Creative Branding Group has received widespread acclaim and recognition. In 2016, it was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to designs that are well-designed, practical, and innovative, meeting professional and industrial requirements. The logo design for the Orchid Expo is a testament to Dongdao Creative Branding Group's commitment to excellence and their ability to create designs that contribute to a better world.