End Point Start Point: A Design Philosophy Reimagined

Wei Xuan Chen's Exhibition Explores Design's Cyclical Nature

Wei Xuan Chen's "End Point Start Point" is not just an exhibition; it's a philosophical journey through the lifecycle of design. Chen confronts the emptiness often felt at the completion of a project, proposing that what we consider an endpoint is merely the precursor to a new beginning. This visual image design exhibition serves as a reflective mirror for designers, urging them to embrace the cyclical nature of their craft.

Chen's work stands out through its unique portrayal of the post-design void. The exhibition encourages designers to transcend the stagnation that follows a project's conclusion. By dismissing the necessity for a design to possess inherent value, Chen advocates for a process of perpetual learning and evolution, where each step is an opportunity for self-reflection and innovation.

The exhibition employs a distinctive two-color printing technique across various applications, including graphic and packaging design. The meticulously crafted DMs, posters, cards, notebooks, and stationery designs are a testament to Chen's dedication to pushing the boundaries of visual communication.

Presented in the form of a design exhibition, "End Point Start Point" utilizes its structural design to captivate the audience. The theme juxtaposes reality with the conceptual, drawing public and media attention to the underlying message of the display. The exhibition's interactive nature allows visitors to engage with the designs, fostering a deeper appreciation for the creative process.

Spanning several months in 2023, the exhibition was showcased in prestigious venues across Taiwan, including the Shin Kong Mitsukoshi Exhibition in Tainan City and the Taipei Nangang Exhibition Hall. The carefully curated display is the culmination of Chen's extensive research and creative exploration, aiming to instill a love for design and life in its audience.

Chen's work addresses the subjective nature of aesthetics and the challenge of creating universally accepted designs. By focusing on design's role in beautifying life and driving progress, Chen's work seeks to solve practical problems while appealing to a diverse audience. This approach has earned "End Point Start Point" the Bronze A' Design Award, recognizing its contribution to the fields of graphics, illustration, and visual communication design.

Chen's "End Point Start Point" exhibition is a testament to the transformative power of design. It's a reminder that every completion marks the dawn of new possibilities, and that the journey of creation is infinite. With this exhibition, Chen has not only showcased a collection of designs but has also imparted a valuable lesson: in the world of design, every end is a new start.