Revolutionizing Logo Design: The TF Boys Story

Baohua Xie's Innovative Approach to Idol Group Branding

When Beyond Design Co., Ltd was tasked with creating a logo for the popular Chinese idol group, TF Boys, they knew they needed something unique. The group, consisting of three young boys, required a design that was simple, modern, and comprehensible, yet international in its appeal. The answer came in the form of a triangle, a symbol that perfectly encapsulated the boys' positive, motivated, and brave image.

The logo, designed by Baohua Xie, integrates the letters T, F, and B into a solid triangle, representing strength, growth, and protection. This innovative design was completed in a single stroke, a testament to Xie's creativity and efficiency. The logo's unique tower shape further adds a personalized touch, setting it apart from the myriad of other triangle designs in the world.

Realized in stainless steel, the logo's design process took about four months, from conception to final product. The project, which began in April 2016 in Chengdu, culminated in its unveiling in Beijing in August 2016. The logo's release garnered over 200 million online reviewers, a testament to its wide appeal and the group's strong influence both at home and abroad.

Despite the project's success, it was not without its challenges. The logo's extensive audience and the group's strong influence necessitated a design that was simple, modern, international, and comprehensible. Xie and his team had to balance these requirements with the need to create a design that was unique and representative of the group's brand.

The logo's success is further underscored by its recognition at the prestigious A' Design Award, where it was awarded Silver in the Graphics, Illustration and Visual Communication Design category in 2017. This award is given to designs that demonstrate outstanding expertise and innovation, further highlighting the logo's unique design and its impact on the group's branding.

In conclusion, Baohua Xie's logo design for the TF Boys is a testament to the power of innovative design in creating a unique brand identity. It serves as an example of how design can transcend cultural boundaries and resonate with a global audience. The logo's success is a testament to Xie's creativity and his ability to balance the needs of the client with the demands of the audience.