Be Like: A Vibrant Fusion of Typography and Set Design

Jenifer Blanco Monzón's Award-Winning Project Showcases Artistic Versatility

Jenifer Blanco Monzón, an artist known for her ability to draw inspiration from her surroundings, has created a project that truly reflects her diverse skills. Be Like is a lettering project that combines art direction, graphic design, photography, and typography. The project, which consists of five pieces, is not only visually appealing but also carries a strong concept behind it.

Monzón's project stands out for its unique properties. Each piece in the project speaks for itself, showcasing her ability to combine conceptual and design elements. The project is colorful, designed to catch the eye and evoke feelings of happiness and contentment in the viewer. The visual flow of the posters is specifically designed to go from right to left and back, creating a dynamic viewing experience.

The realization of Be Like involved a wide range of skills. Monzón painted the objects and typography by hand, conducted a photoshoot in her own studio, and retouched the photos using Photoshop. This process allowed her to transition from analog and craft to digital in a single project, demonstrating her versatility as an artist.

Monzón's project has been well-received online, resonating with viewers due to its universal concept. The idea behind Be Like is that one can take on the characteristics of an object or thing and embody it. This concept of fluid identity and self-expression is something that many can relate to, contributing to the project's success.

Be Like was created in Buenos Aires, Argentina, in February 2016. Monzón conducted extensive research on typography and set design to ensure that the two elements would complement each other effectively. She also had to carefully consider the lighting and shadows during the photoshoot to achieve the desired effect. Despite the challenges, Monzón's dedication and skill resulted in a project that is not only visually stunning but also communicates a powerful message.

In conclusion, Jenifer Blanco Monzón's Be Like is a testament to her artistic versatility and ability to create meaningful, visually striking work. This project serves as an inspiration for artists and designers, demonstrating how one can effectively combine different elements to create a unique and impactful piece of art.