Marcelo Lopes Design's Innovative Agraz Restaurant Branding

Revolutionizing Restaurant Branding with a Sensory Experience

The Agraz Restaurant branding project draws its inspiration from Brazil's twenty-seven states, with the round symbol in the logo echoing the center of the Brazilian flag. The colors represent the country's diversity and the meeting of cultural globalization at the hotel. The dimensions of the stripes were inspired by the population density within each Brazilian state. The logo was applied to the menu in three-dimensional form, creating a sensory effect and offering a unique experience to the customers.

Marcelo Lopes Design's innovative approach extends to the menus, which were designed with an eco-friendly perspective. The base of the menu is permanent, and the adhesive content can be replaced when necessary, reducing waste. The menus were made from two millimeters polyethylene, covered with router-cut, post-consumer polypropylene in black and white. This innovative use of materials not only aligns with sustainability but also adds to the sensory experience of the customers.

The design team faced several challenges during the project, especially in developing the base for the menus. Finding the perfect balance between design and technology required extensive research and testing of various materials. The team also had to find an adhesive that would not leave marks on the menu, ensuring that the material always looks new. Despite these challenges, the team's dedication and innovative approach resulted in a design that is both aesthetically pleasing and functional.

The Agraz Restaurant branding project has been recognized for its innovative design and contribution to the field of design. It was awarded the Platinum A' Graphics, Illustration and Visual Communication Design Award in 2013. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, genius, and contribute to societal wellbeing.

Marcelo Lopes Design's Agraz Restaurant branding project is a testament to the power of design and innovation in transforming the dining experience. By incorporating elements of Brazil's culture and diversity into the design, the team has created a brand identity that is not only visually appealing but also deeply rooted in the country's rich heritage.

Through this project, Marcelo Lopes Design has set a new standard for restaurant branding, demonstrating how design can be used to create a unique and memorable dining experience. The Agraz Restaurant branding project is a shining example of how design, innovation, and technology can come together to create a truly exceptional brand identity.