Revolutionizing Hygiene with SioZEN

Shadi Al Hroub's Innovative Brand Identity for a High-Level Hygiene System

What sets SioZEN apart is its comprehensive approach to hygiene. It doesn't just clean surfaces, but also purifies the air and sanitizes hands. The brand represents a promise to its customers - a commitment to health and cleanliness that goes beyond mere appearance. This unique brand story is what sets SioZEN apart from its competitors.

The design of SioZEN is realized through a corporate brand design that includes all printed material on ecosystem papers. The technical specifications of the design are still under process. However, the brand's unique properties and the promise it holds for its customers are already making waves in the market.

The inspiration for SioZEN comes from a sobering fact: 80% of infections occur due to contact with dirty surfaces. Traditional sanitization techniques are limited and short-lived, and surfaces can be re-contaminated almost immediately after sanitation. SioZEN addresses this issue by taking care of all major contamination sources: surfaces, hands, and air.

The design of SioZEN was not without its challenges. Convincing people that what they see isn't always true was a major hurdle. People invest time and money in traditional sanitization methods, only to get poor results. SioZEN aims to change this perception and offer a more effective solution.

Shadi Al Hroub's SioZEN is a testament to the power of innovative design in addressing real-world problems. By rethinking hygiene and sanitation, SioZEN offers a promise of health and cleanliness that is truly revolutionary. The design was recognized with the Silver A' Design Award in 2017, a testament to its innovative approach and remarkable execution.