Cells: A Revolutionary Poster Design by Shenzhen Shen Wenjiao Design Co., Ltd.

Winner of the Silver A' Design Award in Graphics, Illustration and Visual Communication Design 2020

Shenzhen Shen Wenjiao Design Co., Ltd., a renowned design firm, has always been at the forefront of innovative design. Their latest creation, "Cells", is a poster design that beautifully represents their philosophy and approach to design. The inspiration for "Cells" comes from the Dao, the underlying principle behind the creation of myriad things, and the concept of cellular growth. This concept is reflected in their products, which are designed to be broken up and reassembled, much like an organism.

The "Cells" poster was created as part of a project that began in May 2017, spanning across Australia and China, and was completed in July 2017. The poster was used in the Australian International Furniture Fair 2017. The design features an exploded illustration of a small castle, assembled from 761 components, which was built by the firm in Melbourne, Australia. The castle itself is not visible on the poster, creating a sense of mystery and intrigue that draws people in.

Creating "Cells" was not without its challenges. The firm had to find a way to convey the ideology of PIY, their flat furniture brand that challenges traditional norms, without losing the element of mystery. After experimenting with various combinations and color arrangements, they settled on a design that offers the greatest visual impact. The result is a poster that not only represents their brand but also serves as a testament to their innovative approach to design.

The unique properties of "Cells" lie in its simplicity and the way it encapsulates the firm's philosophy. The nodes of the castle are designed as hand-turned thread tenon and straight tenon, a concept they summarize as "East Tenon & West Mortise". This design approach allows for the furniture to be assembled by hand, without the need for metal accessories. This not only makes the assembly process more interesting but also redefines the relationship between furniture and citizens.

"Cells" is a testament to Shenzhen Shen Wenjiao Design Co., Ltd.'s commitment to innovation and design excellence. Their efforts were recognized when they were awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, and "Cells" certainly fits the bill.

In conclusion, "Cells" is more than just a poster design. It is a representation of Shenzhen Shen Wenjiao Design Co., Ltd.'s innovative approach to design and their commitment to challenging traditional norms. With its unique design and the recognition it has received, "Cells" is set to leave a lasting impact in the world of design.