Coreintive: A New Wave in Corporate Identity Design

Unveiling the Unique Design Language of Coreintive by Donggyun Kang

Coreintive, a clever abbreviation of "Core in Creative", is more than just a design agency. It aims to delve into the heart of client companies, identifying their core values and integrating them into convincing brand designs. The logo and slogan of Coreintive are a direct reflection of this mission. The last letter of the wordmark is mirrored to form a bracket with the first letter, visually representing the concept of containment.

What sets Coreintive apart is its unique approach to visualizing the concept of containment. The last letter of the wordmark is mirrored to form a bracket with the first letter, creating a circle that represents the core of all creativity. This circle is combined with creative elements to form an integrated symbol shape. Coreintive's corporate identity design revolves around three motif languages: C, O, and E.

The creation of Coreintive's design involved a meticulous process of understanding the brand's perspective, identifying its core identity, and establishing a design that enables the brand to communicate effectively with the world. The design team, led by creative directors Donggyun Kang and Yangji Kim, worked tirelessly to bring this vision to life.

Coreintive's corporate identity design is composed of three motif languages: C, O, and E. These motifs are combined in different ways to create a key combination of motif generation. The symbol motif includes type A, which is a combination of symbols C and E, and type B, which is an application of symbol O.

Coreintive's design process is a testament to the power of research and creative imagination. The team's approach involved a deep understanding of the services provided by the brand, the brand's worldview, and the strategy to convey these elements to the world. The design was developed through a process of communication with clients, extensive research, and creative imagination.

This design journey, which started in April 2017 and concluded in August 2018 in the Republic of Korea, was not without its challenges. The team had to refine and simplify their thoughts to express the overall design effectively. They paid special attention to finding the right point where thoughts matched exactly as design, rather than simply creating aesthetically pleasing elements.

Coreintive's design prowess has not gone unnoticed. In 2020, the design was awarded Silver in A' Graphics, Illustration and Visual Communication Design Award. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. Coreintive's design, admired for its strong technical characteristics and splendid artistic skill, showcases a remarkable level of excellence and introduces positive feelings, amazement, and wonder.