Newker Logo

Brand Design

The inspiration for the Newker logo comes from international awards. The logo features the letter N and a graphic representation of the iconic Empire State Building in the United States. Just like opening the door to promoting international awards such as the New York International Advertising Awards, the New York International Television Film Awards, and the London International Awards, Newker aims to bring the same level of strictness, fairness, efficiency, and sustainable development to doing business in China. The logo accurately expresses the meaning and function of the brand, symbolizing its commitment to excellence.

What sets the Newker logo apart is its simplicity and memorability. The company wanted a logo that would stand out and be easily recognizable. The concept of "International Award Promoter" was distilled into a clean and straightforward design. The name "Newker" was carefully chosen to resonate with different aspects of the brand, achieving better internationalization.

The Newker logo has been realized across various mediums, including business cards, art festival billboards, printed portfolios, design patterns, social media, T-shirts, and coffee cups. Each medium utilizes different technologies, such as offset printing, screen printing, and acrylic UV printing, to ensure the logo is faithfully reproduced.

The logo is versatile and can be scaled up or down proportionally according to requirements. The minimum length on the long side should not exceed 15cm to maintain legibility. The logo follows a standard grid and proportions to prevent any distortion.

As a brand, Newker aims to interact with its audience by providing a platform for creative ideas and international recognition. The logo serves as a visual representation of this interaction, appearing on various media such as paper, business cards, outdoor signs, and billboards. It accurately conveys the brand's message as the promoters of international awards.

The Newker logo was created in May 2019 in Shanghai, China. Extensive research went into developing the concept, based on Newker's advanced idea of promoting international conventions. The design aims to provide information and support to contestants participating in international awards, helping them navigate the process and avoid budgetary mistakes. It also facilitates communication between Chinese-speaking countries and contestants, promoting international best practices.

Designing the Newker logo presented several challenges. The goal was to provide exceptional service to those involved in international awards in China. The logo needed to capture the essence of the New York Awards, with the Empire State Building as its iconic landmark. The combination of the letter N and the graphic of the Empire State Building creates a visual representation that perfectly embodies Newker's international service concept. The collaboration with world-class international exchanges and cooperation ensures that Newker creates prestigious, transformative, and innovative global international awards that can be appreciated by anyone, regardless of language barriers.

The Newker logo is a testament to the brand's commitment to excellence and its dedication to providing high-quality services to the international Chinese language awards community. It serves as a visual symbol of Newker's mission and values, creating a bridge between cultures and celebrating outstanding achievements.

Image Credits: Designer Sun Jian

Intellectual Property Notice: Copyrights belong to SunDesign, 2020.

Awards and Accolades: The Newker logo was awarded the Iron A' Design Award in 2021 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The Newker logo stands out for its integration of industry best practices and competent technical characteristics, contributing to a better world.