What sets 'Citroen in Lines' apart is its unique approach to design. Ivanov has used vector strokes as the primary element, creating the shapes and volumes of the vehicles by combining different stroke widths with various colors and using a multiply effect for transparency. The result is a series of designs that are simple yet engaging, with carefully selected colors and a variety of stroke widths adding to the overall appeal.
The inspiration for this project stems from Ivanov's long-standing enthusiasm for Citroen cars. Known for their creativity and innovation, Citroen vehicles have been a source of inspiration for Ivanov for over a decade. This passion, coupled with a desire to create something unique and engaging, led to the birth of 'Citroen in Lines'.
One of the key aspects of this design is its interactive nature. Ivanov intended for the design to evoke an emotional response from the viewer. The colors and shapes used in the design are meant to stir up various emotions, not just in those who have memories associated with these vehicles, but also in those who have never had any contact with them.
The project, which began in March 2015 in Sofia, Bulgaria, and concluded in April 2015, involved extensive research. Ivanov collected data on all existing models of the brand and their years of production, aiming to create a timeline or a 'virtual museum' that reveals the real history of the brand.
The design faced several challenges, primarily on the visual front. Ivanov experimented with various colors, shapes, and styles before settling on the final design. Despite these challenges, 'Citroen in Lines' has been recognized for its excellence, winning the Golden A' Graphics, Illustration and Visual Communication Design Award in 2016.
In conclusion, 'Citroen in Lines' is a testament to Nikolay Ivanov's passion for design and the Citroen brand. This personal, non-commercial work uses simple strokes to reveal the full forms and beauty of the cars, recreating Citroen's history in an engaging and innovative way. It is a shining example of how design can be used to tell a story, evoke emotions, and pay tribute to a beloved brand.
Project Designers: Nikolay Ivanov
Image Credits: Nikolay Ivanov
Project Team Members: Nikolay Ivanov
Project Name: Citroen in lines
Project Client: Nikolay Ivanov