L'AGRICOLA: Redesigning a Dairy Company's Corporate Identity

Expressing Simplicity and Excellence Through Design

The inspiration for the redesign came from spending time with the company's owner, Aldo Santacatterina, and immersing themselves in the company's culture. The simplicity of the people, the attention to detail, and above all, Santacatterina's love and passion for the animals, served as the driving force behind the new design. The goal was to create a brand that would be present in all official occasions, from the sign outside the building to corporate materials such as letters, business cards, and packaging.

The redesigned corporate identity for L'AGRICOLA encompasses various elements. The brand logo has been printed and applied in different ways, with the business cards featuring a manually stamped logo. For the bottles, serigraphy was used to showcase the brand identity. This attention to detail and the use of different techniques highlight the company's commitment to excellence.

Research played a crucial role in the design process. Cesura Barbara and the design team spent time within the company, observing how they worked, interacted with clients, and managed their production operations. This firsthand experience allowed them to capture the essence of the brand and express it through the new corporate identity. The result is a brand that communicates the magic combination of simplicity and excellence.

One of the main challenges faced during the design process was ensuring that the values communicated by the company were authentic. By immersing themselves in the company's daily operations, the design team was able to verify the values and create a Brand Vision document that captured the essence of L'AGRICOLA. This document served as a guide in creating the new brand identity.

The new corporate identity for L'AGRICOLA aims to express the genuineness of their products and the transparent simplicity of the place and its people. Under the direction of Aldo Santacatterina, the company has evolved from an ancient building to a modern facility, all while maintaining a strong connection and respect for the animals they breed. The redesigned brand reflects the company's growth and its commitment to quality.

The exceptional design work by Cesura Barbara and the team has been recognized with the Bronze A' Design Award in 2017. This prestigious award is bestowed upon designs that exhibit outstanding creativity, resourcefulness, and technical skills. The new corporate identity for L'AGRICOLA not only captures the essence of the brand but also contributes to improving the quality of life, making the world a better place.