One Fine Day: A Youthful Apparel Brand Embracing Positivity

Creating a Unique Brand Identity with Playful Designs

One Fine Day designs and crafts emotive wear for the playful and imaginative. Each apparel design is a translation of stories and emotions into wearable art, evoking a myriad of feelings and starting a wonderful journey. Drawing strength from life's lessons and the spirituality of the Universe, the brand's beliefs and intentions are translated into designs of hope and playful imaginations.

The brand's unique trademark is evident in every aspect of its identity. From the logo and icons to the colors, posters, embroidery, website, and packaging, every visual communication touchpoint is designed to permeate positive feelings and enhance the overall experience for consumers. The brand's ultimate goal is to spread positivity and liveliness through its designs.

One of the standout features of the brand is its packaging design. The packaging serves as the first touchpoint with consumers, and it has been carefully designed to be simple, lightweight, and iconic. The use of thick artcard headers and transparent sealable polyester bags ensures that the packaging is not only visually appealing but also practical for postage mailing. The brand's packaging design, with its unique brand identity, aims to enhance the good feelings of consumers and accentuate positivity and liveliness.

Each apparel design created by One Fine Day has a positive story behind its creation. These stories are translated into short write-ups printed on the apparel hang tags, allowing consumers to connect with the positive essence of the design. This further accentuates positivity and liveliness, creating a truly unique and uplifting experience for the wearer.

The One Fine Day brand has faced its fair share of challenges during the design and production process. Limited apparel quantities posed difficulties in finding vendors to support embroidery and print prototyping and production. However, through perseverance and collaboration with small business owners, the brand managed to overcome these challenges and bring its vision to life.

The One Fine Day brand was created in Singapore and the project took place from January 2017 to January 2018. Extensive research was conducted to ensure that the brand identity and packaging design effectively represented the positive essence of the brand. The result is a youthfully unique apparel brand that embodies modern simplicity, quality craftsmanship, and a fresh color palette.

This exceptional design by Jimmy Chew has been recognized with the Bronze A' Design Award in 2019. This prestigious award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. The One Fine Day brand exemplifies strong technical and creative skills, contributing to quality of life improvements and making the world a better place.