Brand Thinkers: A Creative and Inspiring Visual Identity

Unifying Speech and Thought in a Brand

Brand Thinkers is the most genuine discussion group on Branding in Brazil that meets monthly in the city of São Paulo for talks about brand design, best practices, and trends of brands. The group is always led by a renowned expert in the field, idealized by the master Marcos Hiller. What sets Brand Thinkers apart is its commitment to fostering meaningful conversations and sharing knowledge in the ever-evolving world of branding.

The Visual Identity of Brand Thinkers was meticulously crafted to reflect its unique qualities. Sketches, brainstorms, and mind maps played a central role in the conceptual phase and the generation of ideas. After choosing the concept of form, the project went through Adobe Illustrator, Adobe Photoshop, and the application of the Golden Ratio to achieve its final form. The Visual Identity showcases strong proportional, symbolic, and flexible work, capturing the essence of the group.

While the project does not have specific size or measurements, its proportional ratios maintain the Golden Ratio, also known as Phi, which is approximately 1.618. This deliberate choice adds harmony and aesthetic appeal to the Visual Identity, creating a visually pleasing experience for the audience.

The success of the Visual Identity lies in its simplicity and ease of application. The unique and youthful symbol of Brand Thinkers works exceptionally well on its website and social media platforms, where the competition for attention is intense. The symbol enhances the group's presence and captivates viewers with its visually stunning design.

The project to create the Visual Identity of Brand Thinkers took place from July to September 2017 in São Paulo, Brazil. Throughout its development, the project garnered attention and recognition, reaching 46,984 views on the Adobe Behance platform. It was also certified by Behance's curatorship in Graphic Design, solidifying its place among outstanding design projects.

The creation of the Visual Identity for Brand Thinkers required extensive research and exploration. The challenge was to represent the concepts of speaking and thinking about brands in an innovative and creative way. The insight of merging the speech bubble with the clouds of thought provided a fresh and minimalist language to convey the brand's essence. By combining these elements, the Visual Identity successfully represents the group's mission and sparks discussions within the branding community.

This exceptional design has been recognized with the prestigious Bronze A' Design Award in 2018. This accolade is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. The Visual Identity of Brand Thinkers exhibits strong technical and creative skills, contributing to improvements in the quality of life and making the world a better place.