Against Suicide is an illustrative and inclusive campaign design concept created by Lara Wilkin. This powerful design aims to break the taboo surrounding suicide and promote open discussions about mental health. The large illustration of a chain reaction visually represents various triggers and offers auxiliary assumptions as solutions. The poster is intended to be placed in public spaces such as squares or stops, where viewers have time to engage with and reflect on the message.
The design utilizes vectors to create a detailed and impactful illustration. This allows for flexibility in producing the design as a large poster, flyer, or newspaper print. The versatility of the design ensures that it can reach a wide audience through different mediums.
The Against Suicide campaign emphasizes the importance of addressing depression and suicidal thoughts openly. By placing the poster in waiting areas and other public spaces, the design invites individuals to discuss these sensitive topics. The intricate details and interactions within the illustration provide a sense of understanding for those who may be experiencing similar struggles. The inconspicuous design also aims to reduce the reluctance of individuals to seek help.
While the project idea originated in Germany, the Against Suicide campaign has the potential to become an international prevention initiative. The design's universal message and visual language make it relevant and impactful across different cultures and communities.
Lara Wilkin, the designer behind Against Suicide, faced the challenge of tackling the taboo nature of the suicide topic. By creating a visually engaging and thought-provoking design, Wilkin aims to normalize discussions about mental health and encourage individuals to seek support when needed.
Against Suicide has been recognized for its creativity and ingenuity, receiving the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2022. This prestigious award honors designs that demonstrate outstanding technical and creative skills while contributing to improvements in quality of life.
Through the Against Suicide campaign, Lara Wilkin's design serves as a catalyst for breaking the silence surrounding suicide and promoting mental health awareness. By encouraging open discussions and providing support, this design has the potential to make a positive impact on individuals' lives.
Project Designers: Lara Wilkin
Image Credits: Lara Wilkin
Project Team Members: Lara Wilkin
Project Name: Against Suicide
Project Client: Lara Wilkin