Satine Jersey: A Luxurious Art Deco Packaging for Premium Milk

Unveiling the British Charm and Jersey Dairy Farm

The packaging of Satine Jersey Milk draws inspiration from the opulence and glamour of the Art Deco movement. The sleek design reflects the brand's commitment to luxury and premiumness. The background color, Satine Green, evokes a sense of richness and sophistication, while the logo is treated in gold, adding a touch of elegance.

To communicate the origin of the milk in a premium way, the packaging features an illustration of the British landscape and the Jersey dairy farm. The golden lines bring these elements to life, creating a visual representation of the product's heritage. The product name is framed in sealing wax, reminiscent of British tradition and craftsmanship.

The packaging also includes important information about the milk, such as its nutrition value. This transparency allows consumers to make informed choices and reinforces the brand's commitment to quality.

Satine Jersey Milk stands apart from other milk brands by importing Jersey cattle from Jersey and raising them in Inner Mongolia to produce the most premium milk on the market. The packaging reflects this unique selling point by conveying the British style and the essence of the Jersey dairy farm in an artistic way. By highlighting its origin and premium features, Satine Jersey Milk justifies its higher price point and positions itself as a leading brand in the pure milk category.

The realization of the packaging involves the use of high-quality materials. The inner pack is made of aluminum foil without white ink, ensuring the milk remains fresh and protected. The box is crafted from iridescent silver paper, adding a touch of luxury to the overall design.

Measuring at a width of 346mm, depth of 104mm, and height of 121mm, the inner pack provides ample space for the milk. The box, with dimensions of width 45mm, depth 45mm, and height 218mm, is compact and easy to handle.

The design team behind Satine Jersey Milk includes Creative Director Yang Li, Designers Xuying Zhang and Yu Kang, Illustrator Nicolas Damiens, 3D rendering specialist Jianhui Chen, Managing Director Lei Zhang, and Strategic Planner Xincheng Zhuang. Their collaboration and expertise have brought this exquisite packaging to life.

The box is framed by an Art Deco-style representation of The London Eye, blending the iconic tourist attraction of Great Britain with the serene environment of the Jersey dairy farm. The illustration is covered by a traditional European sealing wax, symbolizing the sealing of British style into the product.

The project, which began in February 2020, culminated in the launch of Satine Jersey Milk in April 2020. The meticulous research and attention to detail have resulted in a packaging design that effectively communicates the premiumness and uniqueness of the product.

Satine Jersey Milk's packaging breaks away from the traditional representations commonly found in the pure milk category. By adopting an artistic approach and drawing inspiration from the exquisite Art Deco style, the packaging successfully differentiates Satine Jersey Milk from its competitors. The British elements and the depiction of the Jersey dairy farm create a sense of luxury and exclusivity, appealing to discerning consumers.

Recognized for its outstanding design, Satine Jersey Milk was awarded the Iron A' Design Award in the Packaging Design category in 2022. This prestigious accolade is a testament to the well-designed, practical, and innovative nature of the packaging, meeting professional and industrial requirements while contributing to a better world.

Experience the luxurious charm of Satine Jersey Milk and indulge in the premiumness it offers. Let the Art Deco-inspired packaging transport you to the picturesque Jersey dairy farm and savor the exceptional quality of this pure milk.