Yanghe Personal Letters Baijiu

Uniquely Designed Baijiu Packaging Inspired by Chinese Culture

The core idea behind the Yanghe Personal Letters Baijiu is closely related to the lasting prosperity of Jiangnan, a region known for its perfect natural environment and abundance of resources. The designers aimed to create a packaging that not only reflects the rich cultural traditions of the literati but also showcases the exquisite techniques of traditional calligraphy and painting.

What sets this Baijiu packaging apart is its incorporation of the local map, which highlights the great ecological environment of the Yanghe Distillery. The packaging also features handwritten letters, expressing the calligraphy of the literati and adding a personal touch to the design. The use of green corrugated paper for the outer packaging further emphasizes the designers' commitment to environmental sustainability.

The Yanghe Personal Letters Baijiu is made in Suqian, Jiangsu province, a city renowned for its production of Chinese Liquors. Surrounded by mountains and rivers, Suqian boasts an excellent ecological environment that contributes to the unique taste of this Baijiu. The ceramic bottle, with its matte white glaze, adds a touch of elegance, and the bottle cap doubles as a Baijiu cup, enhancing the overall drinking experience.

Measuring 280mm x 85mm x 200mm and weighing 1.55kg, the Yanghe Personal Letters Baijiu packaging is designed to be both functional and visually appealing. The box, made of environmental corrugated paper, is easy to open and features a paper cover that adds a touch of sophistication.

The Yanghe Personal Letters Baijiu not only offers a delightful drinking experience but also encourages consumers to appreciate and care for the environment. By combining the blessings of nature with the literati's praise, this Baijiu packaging serves as a reminder of the importance of respecting nature and enjoying the Baijiu in a more rational and healthy way.

The project to create the Yanghe Personal Letters Baijiu packaging started in December 2017 and was completed in December 2019 in Suqian, Jiangsu. The designers conducted extensive research to ensure that the packaging met the needs and preferences of Chinese consumers, taking into account their healthy drinking habits.

The Yanghe Personal Letters Baijiu packaging has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious award is bestowed upon designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life.

With its unique design inspired by Chinese culture, the Yanghe Personal Letters Baijiu packaging stands as a testament to the creativity and innovation of Zhaoxin Zhu and Dongyan Ruan. It not only showcases the rich traditions of Chinese calligraphy and painting but also promotes environmental sustainability, making it a truly remarkable piece of art.