Classic Blue Sealed Baijiu

Alcoholic Beverage Packaging

Classic Blue Sealed Baijiu, designed by Xueqian Zhang and Jingzhang Xiao, is a unique and elegant alcoholic beverage packaging that pays homage to the ancient tradition of sealing Baijiu jars. The overall design is based on ivory white, with embossed wheat ears on the side of the bottle, which reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared to ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with an aging effect, giving it a distinct flavor.

The design of the bottle is simple, elegant, and extraordinary, reflecting the cultural charm of Baijiu. The product adopts the characteristic ivory white ceramic bottle, combining it with the form of illustration, which adds a classical touch. The outer box is made of paper with leather craftsmanship, giving it a simple and fashionable look.

The Classic Blue Sealed Baijiu measures 210mm x 155mm x 315mm and weighs 3kg. It is a testament to the craftsmanship and artistry involved in the creation of this unique alcoholic beverage packaging.

The design form of Classic Blue Sealed Baijiu mainly adopts illustration, integrating traditional elements to highlight a strong humanistic feeling. The bottle design features a distinctive square body, reminiscent of a pavilion, and is full of Jiangsu's unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope, symbolizing reunion and auspiciousness. The knot of the rope resembles an ear of wheat, one of the raw materials for Baijiu making, and also represents prosperity and hope.

The Classic Blue Sealed Baijiu project started in April 2019 in Suqian, Jiangsu, and was completed in April 2020. It reflects the value of collection, carrying humanism and history, making it suitable for special occasions such as wedding banquets and gift-giving.

Classic Blue Sealed Baijiu was awarded the Iron A' Design Award in the Packaging Design category in 2021. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The design is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, and contributing to a better world.