Taste of Tohoku: A Package Design that Connects Consumers and Communities

Bringing Nostalgia and Urban Sophistication to Retort Curry

Dodo Design Co., Ltd. presents "Taste of Tohoku," a unique package design for their original retort curry series. Inspired by the desire to foster a connection between consumers and the communities that produce the ingredients, this design aims to evoke both nostalgia and urban sophistication.

What sets "Taste of Tohoku" apart is its clean and simple aesthetic, combined with the use of retro fonts. The designers have carefully chosen these elements to create a sense of familiarity and warmth, while also appealing to the modern urban consumer. The result is a package design that seamlessly blends the past and the present.

One of the standout features of this design is the way the sides of the package can be lined up to form a single picture. This playful element adds an element of surprise and delight for the consumer, making the experience of opening the package even more enjoyable.

But "Taste of Tohoku" is not just about aesthetics. It is a celebration of the Tohoku region of Japan and its rich culinary heritage. The retort curry is made using locally sourced meat, carefully selected for its quality and flavor. The package design showcases this commitment to using the best ingredients from the region.

To further emphasize the connection to Tohoku, the package is adorned with gold accents and handwritten emblems, inspired by local crafts. This luxurious touch adds a sense of prestige and elevates the overall packaging experience.

The "Taste of Tohoku" package design has been recognized for its excellence in the field. It was awarded the Iron A' Design Award in the Packaging Design category in 2021. This prestigious accolade is given to designs that demonstrate a combination of practicality, innovation, and adherence to professional and industrial requirements. The "Taste of Tohoku" package design embodies these qualities and contributes to a better world through its integration of industry best practices and competent technical characteristics.

With its unique blend of nostalgia, urban sophistication, and a strong connection to the Tohoku region, the "Taste of Tohoku" package design is a true standout in the world of retort curry packaging. It not only captures the attention of consumers but also fosters a sense of community and appreciation for the craftsmanship behind the product.