STUDIO 33's "Oink" Wins Silver in A' Packaging Design Award

Unique Packaging Design for Black Pig Products Captures International Recognition

The "Oink" packaging design was conceived for a range of original, delicious, traditional, homemade black pig products. The design team took inspiration from the onomatopoeia of the sound a pig makes, "Oink", and cleverly incorporated the word "Ink" to denote blackness, referencing the black pig. The design's unique properties lie in its illustrations, executed in the linocut technique, which offer a distinctive handwork approach and directly evoke the flavours and textures of the products.

The design realization technology involved scanning and tracing the linocut illustrations in Adobe Illustrator. The final digital illustrations were then placed on different paper tube or box packaging. The packaging also features a pig skin illustration as the background, with additional illustrations of a black pig and its products, such as bacon, sausages, and a special kind of salami named kulen.

The project, which started in April 2019 in Osijek and concluded in October 2019, faced several challenges. The main problem was the difference in width and height dimensions of the primary packaging and the use of standard vacuum films, which were unattractive and offered limited design options. However, STUDIO 33 turned these challenges into benefits by simplifying and reducing the cost of production, storage, packaging, and preparation for delivery. The new packaging has significantly transformed how customers perceive the Oink brand.

STUDIO 33's playful approach to the "Oink" design symbolises the brand's qualities of being original, delicious, traditional, and local. The main goal was to present customers with the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. The set of illustrations created in the linocut technique display craftsmanship and authenticity, urging the customer to think about Oink products, their flavour, and texture.

The "Oink" design has been awarded the Silver A' Design Award, which is rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder. This accolade is a testament to STUDIO 33's commitment to innovation and design excellence.