Patisserie Chez Mikki: A Sweet Delicatessen's Packaging Redesign

Creating a Distinctive and Refined Language Universe

Patisserie Chez Mikki, a sweet delicatessen based in Tokyo, aimed to differentiate themselves in a competitive market through a new packaging design. The objective was to establish a distinctive selling point and strengthen the brand image by creating a robust identity with a cohesive visual appearance that highlights the uniqueness of each product.

The new packaging design for Patisserie Chez Mikki, created by designer Sherry Kuo, features pastel colors and witty messaging that create an emotional connection with consumers. The concept behind the redesign was to establish a distinctive and refined language universe that brings joy and happiness to customers' day.

One of the unique properties of the new packaging design is the use of bold typography, which creates visually striking designs that stand out on store shelves and captivate the interest of prospective customers. The pastel colors and witty messaging foster an emotional connection, allowing customers to quickly identify the brand and creating a joyful response.

The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material. The dimensions of the packaging are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.

Since the introduction of the new design in 2020, the use of distinctive colors and witty messaging has enabled customers to identify the brand quickly and has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.

The challenge in creating the packaging design was to maintain a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.

The Patisserie Chez Mikki packaging redesign has been recognized for its excellence and innovation. It was awarded the Iron A' Design Award in 2023, which is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The redesign has successfully integrated industry best practices and competent technical characteristics, providing fulfillment and positive feelings, contributing to a better world.

With its unique and visually appealing packaging design, Patisserie Chez Mikki continues to delight customers and establish itself as a leader in the pastry industry.

Project Details and Credits

Project Designers: Sherry Kuo
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe
Project Team Members: Sherry Kuo
Project Name: Patisserie Chez Mikki
Project Client: Sherry Kuo

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