Alternative: A Transformative Art Installation in Neftekamsk

Reimagining a City's Identity Through Art

In the city of Neftekamsk, an unconventional art installation has emerged, challenging the residents' perception of their surroundings and paving the way for a new post-industrial identity. Designed by Dmitry Kudinov, the Alternative installation aims to provoke thought and inspire change through its unique approach.

The inspiration behind Alternative lies in the city's name itself, which combines "oil" and "Kama," the name of the nearby river. Despite lacking oil production and direct access to the river, Neftekamsk has been deeply influenced by these elements. Supernova Art Embassy, the driving force behind the project, sought to reshape the residents' relationship with their city by creating a captivating art object.

Standing tall in the city's station square, the installation repurposes a decommissioned oil pump unit, transforming it into a captivating piece of art. The pump unit's surface is adorned with intricate calligraphy, meticulously applied using gold paint. The golden letters against a black background shimmer in the sunlight, drawing the attention of passers-by and inviting them to decipher the captivating runes.

The choice of materials, including the gold paint MTN Liquid Gold from Spain, brushes, aerosol, and sprayer, adds to the allure of the installation. The combination of the decommissioned industrial facility and the calligraphy technique allowed for the realization of the project without significant financial costs.

Measuring 4.5 meters in height and 6 meters in width, Alternative commands attention in the station square. Its strategic placement at the intersection of pedestrian and vehicular routes ensures that it becomes a focal point for both residents and visitors alike.

Alternative is not just an art installation; it is a catalyst for change. By repurposing an industrial relic, the project highlights the importance of urban social initiatives and the positive impact they can have on communities. It encourages residents to reconsider their city's identity and embrace alternative paths of development.

The installation became the final piece of the Iskra Urban Fest, a city festival that aims to explore modern post-industrial identities. Over the course of two years, the festival has seen the creation of 48 works by 30 artists from 22 Russian cities. Alternative stands as a testament to the power of art in transforming urban spaces and fostering a sense of belonging.

Through Alternative, Dmitry Kudinov and the Supernova Art Embassy have sparked a dialogue about the environment, social projects, and the future of Neftekamsk. This thought-provoking installation serves as a reminder that every city has the potential to reinvent itself and create a brighter future.

Images:

Image 1: Photographer Evgeny Demidkov, There Is An Alternative #1, 2021

Image 2: Photographer Evgeny Demidkov, There Is An Alternative #2, 2021

Image 3: Photographer Evgeny Demidkov, There Is An Alternative #3, 2021

Image 4: Photographer Evgeny Demidkov, There Is An Alternative #4, 2021

Image 5: Photographer Dmitry Kudinov, Alternative #1, 2021

Awards and Accolades:

This Design was awarded Iron in A' Fine Arts and Art Installation Design Award in 2022. Iron A' Design Award : Awarded to well-designed, practical, and innovative creations that meet professional and industrial requirements. Respected for integrating industry best practices and competent technical characteristics, they provide fulfillment and positive feelings, contributing to a better world.