Beautifect: The Ultimate Portable Makeup Case

Revolutionizing Makeup Application with Style and Functionality

From a young age, Tara Lalvani wanted to help people, after graduating as a dentist in 2002 she started her career in making people smile. Applying makeup always felt like an inconvenience, she realized she was wasting valuable time taking out her makeup and having to tidy it all away again in poor lighting. After searching for a solution and not finding one, she started her mission to make women's lives easier - resulting in Beautifect.

Introducing Beautifect, the makeup case that sets a new standard in convenience, functionality, and style. Designed by the talented Tara Lalvani, this innovative portable makeup case is a game-changer for makeup enthusiasts everywhere. With its unique features and thoughtful design, Beautifect is set to revolutionize the way we apply makeup.

What sets Beautifect apart from other makeup cases is its attention to detail and focus on user experience. The case features a distortion-free large glass mirror with 5x magnification, allowing for precise makeup application. The quality high-CRI lights simulate 5 different lighting environments, ensuring that you can achieve the perfect look no matter where you are. The innovative storage system not only keeps your makeup organized but also illuminates it, making it easy to find exactly what you need.

One of the standout features of Beautifect is its torque hinge system. Engineered to hold the mirror in any position, this system ensures that you can find the optimal angle for makeup application in any setting. No more struggling with awkward angles or poor lighting - Beautifect has you covered.

The realization of Beautifect involved the use of cutting-edge technology and materials. The product has an injection-molded ABS shell and interior, along with an extruded and formed anodized aluminum rim. The metal hinges and clasps add durability and a touch of elegance. The scratch-resistant chemically etched distortion-free glass mirror guarantees a clear reflection, while the fabric wings made from PU leatherette add a luxurious touch.

Beautifect is not just a makeup case; it's a complete makeup solution. The case is designed to store your makeup and brushes separately, avoiding any mess. With its rechargeable and cordless design, you can take Beautifect with you wherever you go. The different light settings allow you to apply your makeup in any environment, ensuring a flawless finish every time.

The journey to create Beautifect was not without its challenges. The design team faced obstacles such as integrating custom torque hinges within the main body, protecting the mirror without compromising storage, and developing a custom variable color temperature diffused light. Through meticulous research, testing, and analysis, these challenges were overcome, resulting in a truly exceptional product.

Beautifect was designed in the UK and manufactured in China. The project started in January 2017 in Salisbury, Wiltshire, and was completed in January 2020. The attention to detail and commitment to quality are evident in every aspect of this design.

Recognized for its innovation and ingenuity, Beautifect has been awarded the prestigious Bronze A' Design Award in the Beauty, Personal Care, and Cosmetic Products Design category in 2022. This award is a testament to the exceptional craftsmanship and thoughtful design that went into creating Beautifect.

With Beautifect, applying makeup is no longer a chore but a luxurious and effortless experience. Say goodbye to poor lighting and disorganized makeup bags - Beautifect is here to make your life easier and more beautiful.


Project Details and Credits

Project Designers: Tara Lalvani
Image Credits: All credit for photos to Tara Lalvani, owner, 2021
Project Team Members: Tara Lalvini Daniel Walklin
Project Name: Beautifect
Project Client: Tara Lalvani


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