Yoshikawa's inspiration for the Nano Airy Straight Iron stemmed from the daily struggles of working Japanese women. With limited time for hair care in the morning, many women found their hair reverting to its natural state by evening. Yoshikawa sought to design a product that would not only save time but also maintain a beautiful hairstyle throughout the day. The result is a hair straightener that combines functionality with elegance, offering a comfortable and stylish hair care experience.
The Nano Airy Straight Iron stands out for its unique features. It employs innovative ion technology to maintain a smooth texture and soft, shiny straight hair for extended periods. The iron plate, coated with nano-ceramic, offers a smooth feel. A magnet sensor at the top of the cap and body automatically switches off the power when the cap is closed, ensuring safety. Weighing just 265g and featuring a USB rechargeable design, this hair straightener is lightweight and easy to carry, allowing women to maintain their hairstyles anytime, anywhere.
The design process for the Nano Airy Straight Iron was meticulous and thorough. Yoshikawa began with hand-drawn designs, which were then digitized and tested with various materials and sizes. The final product is made from a heat-resistant resin that can withstand temperatures up to 200 degrees Celsius. The design data and samples were then handed over to the production factory for mass production.
Despite its compact size, the Nano Airy Straight Iron packs a punch in terms of technical specifications. It features a negative ion function, ceramic coating heater, USB rechargeable wireless design, universal voltage, and a maximum temperature of 180 degrees Celsius. Its dimensions are 41 x 63 x 220mm, and it weighs 265g.
The Nano Airy Straight Iron is not only functional but also aesthetically pleasing. Its color scheme of pure matte white and pink gold gives it a feminine and elegant look, akin to a beautiful piece of pottery. This design, combined with its innovative features, makes it a must-have tool for women who wish to maintain a perfect hairstyle with minimal effort.
In conclusion, the Nano Airy Straight Iron is a testament to Yoshikawa's creativity and dedication to solving real-world problems. It is a perfect blend of form and function, offering a practical solution to a common problem faced by women worldwide. Its award-winning design and innovative features make it a standout product in the beauty and personal care industry.
Project Designers: Takako Yoshikawa
Image Credits: Takako Yoshikawa
Project Team Members: Product Design : Takako Yoshikawa
Artistic Direction :Takako Yoshikawa & Kasetu Sousou Inc.
Brand Direction Advisor : Samantha Thavasa
Manufacturer : Koizumi Seiki Corporation
Project Name: Nano Airy
Project Client: Takako Yoshikawa