The Oraimo personal care series, designed by a talented team led by Song Jian, Wenhsien Chiang, Yenchiu Hsu, and Chunhua Tong, is a testament to the power of ergonomic design in enhancing user experience. The series, which includes a professional hair clipper, hair trimmer, reciprocating razor, and triple head shaver, is tailored to meet both professional and home grooming needs. Its sleek contours and signature diagonal lines are not just visually pleasing but are strategically placed to align with the natural position of the user's fingers, ensuring a comfortable grip and preventing slips during use.
What sets the Oraimo series apart is its combination of form and function. The high-capacity batteries and rapid charging capabilities address the common inconvenience of interrupted grooming sessions due to low battery, ensuring that the tools are always ready when needed. The simple button layout further simplifies operation, making the grooming process seamless and efficient for all users.
The series' blades are a product of cutting-edge technology, featuring diamond-like carbon vacuum deposition that enhances hardness and reduces friction. This innovation not only provides a smoother cutting experience but also extends the lifespan of the blades, reducing the need for frequent replacements and, consequently, the associated costs. The dimensions of 177*255*59mm make the tools both portable and easy to handle.
Interaction with the Oraimo series is intuitive and user-friendly. The high-capacity batteries paired with fast charging technology eliminate the anxiety of unexpected power loss. The design's unique diagonal lines serve a dual purpose of reinforcing brand identity and ensuring a secure, comfortable hold. The strategic placement of these lines in relation to the control buttons allows users to adjust settings effortlessly with a simple finger movement.
The development of the Oraimo series in April 2023 in Shenzhen, with its launch slated for April 2024 in Africa, is rooted in extensive research into the importance of regular grooming for health and personal image. By providing high-quality, easy-to-use tools, the series encourages consistent grooming practices that can help reduce bacterial accumulation and potential skin issues.
Overcoming the challenge of blending aesthetics with functionality, the Oraimo series employs a color contrast of blue and gray along with a hidden digital display to achieve a modern, minimalist look. The visual layering effect created by the diagonal lines adds depth to the design, while the durable blades, straightforward controls, and lasting battery life enhance the overall user experience. This thoughtful balance has earned the series the prestigious Silver A' Design Award in the Beauty, Personal Care, and Cosmetic Products Design category for 2024, a recognition of its exceptional design and innovation in the field.
Project Designers: SHENZHEN TRANSSION HOLDINGS CO., LIMITED
Image Credits: SHENZHEN TRANSSION HOLDINGS CO., LIMITED
Project Team Members: Song Jian
Wenhsien Chiang
Yenchiu Hsu
Chunhua Tong
Project Name: Oraimo
Project Client: Shenzhen Transsion Holdings Co., Limited