Kuoca Premium Blends: A New Standard in Cosmetics

Minwoo Song's Innovative Design Marries Cosmetics and Fine Dining

The inspiration behind Kuoca Premium Blends lies in the storytelling aspect of fine dining, where each ingredient has a story to tell. This concept is brought to life in the design of Kuoca's skincare products, transforming the act of using cosmetics into a premium experience akin to dining at a high-end restaurant.

What sets Kuoca apart from other skincare brands is its commitment to quality. The brand uses only the finest raw materials, including white truffle, and utilizes its own raw material processing technology. This dedication to quality is reflected in the design of the products, which are reminiscent of a chef's fine dining dishes.

The realization of this design concept is seen in the product's packaging. The neckerchief of the product, a symbol of a chef's authority, is a key design element. This handmade leather accessory, complete with hand-stitched details and an engraved logo, enhances the premium feel of the product. The packaging also features a pump-style bottle to minimize air exposure, ensuring the product remains fresh and hygienic.

Technical specifications of the product include a glass bottle measuring 42 mm x 42 mm x 84 mm, and a recyclable pulp box measuring 105 mm x 80 mm x 150 mm. The package also includes a chef's greeting card, further emphasizing the fine dining concept.

Through extensive research and overcoming design challenges, Minwoo Song and his team have successfully created a new standard in cosmetics. The design emphasizes the importance of the manufacturing date, proposing a new criterion when purchasing cosmetics. The result is a product that not only stands out on the shelf but also offers a unique user experience from the moment the box is opened.

The Kuoca Premium Blends project, which started in April 2019 in Seoul and was launched in September 2019, has already received recognition for its innovative design. It was awarded the Golden A' Beauty, Personal Care and Cosmetic Products Design Award in 2021, a testament to the team's creativity and dedication to excellence.