PepsiCo's Festive Beverage Packaging Wins Golden A' Design Award

PepsiCo Design and Innovation's New Year 2022 Limited Edition Cans Light Up the Winter Holidays

The design inspiration for these cans is all about bringing festive feels wherever they go. The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia. This initiative is a part of Pepsi’s ‘Light up the Winter Holidays’ campaign, which aims to spread joy and cheer during the festive season.

What sets these cans apart from others is their unique properties and interactive functional features. Designed with consumer engagement in mind, the cans aim to activate the brand beyond packaging. Consumers are encouraged to use their smartphones to scan QR codes on the cans, leading them to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

The design notes from PepsiCo Design and Innovation highlight the intention behind the creation of these cans. The aim was to engage consumers, activate the brand beyond packaging, and offer interactive features. The QR codes on the cans serve as a gateway to promotions, adding an element of surprise and excitement for consumers.

PepsiCo Design and Innovation's New Year 2022 Limited Edition Cans have been recognized with the Golden A' Packaging Design Award in 2022. The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. These awards honor products and ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, PepsiCo Design and Innovation's New Year 2022 Limited Edition Cans are a testament to the power of design in enhancing consumer engagement and brand activation. Their recognition with the Golden A' Packaging Design Award underscores their innovative approach to packaging design, setting a benchmark for others in the industry.