PepsiCo's Gatorade GX Patch and App: Revolutionizing Athletic Performance

Award-Winning Mobile Application Personalizes Hydration for Optimal Athletic Performance

The Gatorade GX Patch and App is the result of Gatorade's enduring commitment to maximizing athletic performance. Recognizing that every athlete is unique, the team at PepsiCo Design and Innovation has developed a system that caters to individual needs, helping athletes perform at their best. The inspiration behind this design is rooted in the belief that customization and personalization are the next frontier of sports, nutrition, and sustainability.

What sets this design apart from others is its unique properties. The system includes a reusable and customizable Gx bottle, which works in tandem with Gx pods. These pods, available in nine different formulas, contain varying levels of carbohydrates and electrolytes. The Gx recommendation engine suggests the appropriate pod to the user, offering a personalized hydration solution. Moreover, the pods are designed with sustainability in mind, using less plastic than fully diluted, non-refillable beverages.

The latest addition to this elite hydration system is the Gx Sweat Patch. Traditionally, sweat testing was a resource-intensive process, only accessible by top professional teams. PepsiCo transformed this process into a simpler, cheaper, and more accessible method by developing the Gx sweat patch. This wearable device sticks to the user's forearm, collecting sweat from one high-intensity workout to track fluid and sodium loss.

Complementing the sweat patch is the Gx App, designed to help athletes optimize workouts and track long-term progress. The app scans the sweat patch, creating a unique sweat profile for the user. Based on this profile, it recommends hydration and fueling strategies for future workouts, helping athletes optimize their performance and recovery.

This innovative design has not gone unnoticed. The Gatorade GX Patch and App was awarded Silver in the A' Mobile Technologies, Applications and Software Design Award in 2022. This prestigious award recognizes top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. The award is a testament to the strong technical characteristics and splendid artistic skill of the Gatorade GX Patch and App, which has introduced positive feelings, amazement, and wonder in the world of sports and nutrition.