Revolutionizing Tea Packaging: Tianmu Yunwu Tea by Huiqiong Yang

A Silver A' Packaging Design Award Winner, Merging Local Culture and Innovative Design

The Tianmu Yunwu Tea packaging is a remarkable example of integrating local culture and innovative design. Huiqiong Yang, the designer behind this project, drew inspiration from the map of the Queen Mother's Banquet, a local cultural symbol. The packaging integrates elements of myths, mountains, land, and clouds, forming an organic connection with the local culture.

What sets this tea packaging apart is its unique structure and visual appeal. The overall packaging gift box is shaped like a mountain, with a two-layer pull-up structure that visually expresses the Queen Mother’s feast culture. This design not only provides a unique visual experience but also makes the packaging easily identifiable and marketable.

The packaging was realized using a two-layer pull-up structure that takes the shape of a mountain. This structure, combined with the visual expression of the Queen Mother's feast culture, is not only easy to identify but also quickly spreads in the market. The packaging of Tianmu Yunwu tea offers a unique vision and a beautiful experience, reflecting the tea culture of the Tianmu Yunwu brand and appealing to the aesthetics and preferences of contemporary young people.

The design process involved extensive research into the local tea culture and historical background in Xinchang. The packaging integrates elements of myths, mountains, land, and clouds, forming an organic connection with the local culture. The design team faced challenges in integrating the product with the local culture and creating a unique packaging structure. However, their innovative approach resulted in a design that not only stands out but also drives local industries and stimulates the local economy.

The Tianmu Yunwu Tea packaging is a testament to Huiqiong Yang's creativity and innovative approach to design. By merging local culture and modern design elements, Yang has created a packaging design that is not only visually appealing but also deeply rooted in local culture. This design has been recognized with a Silver A' Packaging Design Award in 2022, a testament to its outstanding design and innovation.