Reviving the Silk Road Spirit: Xijiu's Award-Winning Liquor Packaging

Hai Zhu's Innovative Design Celebrates History and Culture

The design's uniqueness lies in its visual representation of ten important landmarks along the Silk Road, beautifully depicted on polished porcelain bottles. The bottles are encircled by a silk-inspired gilt ribbon, reflecting the route's trend, and capped with a design reminiscent of the imperial jade seal, a symbol of ancient customs clearance seals along the Silk Road. These elements work together to introduce consumers to the Silk Road's rich history and cultural significance.

Adding to the design's appeal is its vibrant color scheme, inspired by the brilliant hues of silk. Each bottle features unique flower patterns, symbolizing cultural exchange and inheritance. The packaging is not just a container for liquor, but a work of art that tells a story of a time long past.

The packaging's technical specifications are equally impressive. Measuring 53.5 mm x 22.5 mm x 32 mm, the bottles are housed in faux leather boxes adorned with bronze pins and handles. These boxes, painted with Silk Road scenery, feature a double inner layer structure for easy display. Upon opening, users are greeted with cut paintings of ten Silk Road landmarks, further enhancing the user experience.

The Xijiu Silk Road Liquor packaging was developed in Chengdu, China, in November 2021 and launched in Guizhou in September 2022. The design process involved extensive research on the Silk Road's historical significance and its role in facilitating global trade and cultural exchanges. Overcoming creative and technical challenges, Hai Zhu successfully integrated major Silk Road landmarks and elements into the design, creating a product that evokes memories of the Silk Road in a unique and engaging way.

Winning the Silver A' Packaging Design Award in 2023, the Xijiu Silk Road Liquor packaging is a testament to Hai Zhu's exceptional creativity and technical prowess. This award, given to designs that demonstrate outstanding expertise and innovation, further solidifies Hai Zhu's reputation as a leading figure in the design industry. His work on the Xijiu Silk Road Liquor packaging not only showcases his remarkable skills but also his ability to create designs that resonate with consumers on a deeper, more meaningful level.