Designthinkers: Conference Materials

A Maze of Design Inspiration

Liying Wang's Designthinkers conference materials stand out with their unique concept and visual representation of the design process. The maze symbolizes the complexity and unpredictability of design, showcasing the challenges and rewards that come with it. By incorporating this visual metaphor, the materials capture the essence of the conference and its theme of exploring the process of design and creativity.

The conference materials include a promotion poster, program, website, application, name badge, and conference signage. Each element is designed with meticulous attention to detail, reflecting the sophistication and professionalism of the event. The poster, measuring 18 inches by 24 inches, serves as a captivating visual introduction to the conference, drawing attendees in with its intriguing maze design.

The program, measuring 13 inches by 19 inches, provides attendees with a comprehensive guide to the conference schedule and speakers. Its elegant layout and typography create a seamless reading experience, allowing participants to navigate through the maze of sessions and events effortlessly.

Utilizing Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, Liying Wang brings the maze design to life, ensuring that every element is visually cohesive and aligned with the conference's theme. The use of these industry-standard design tools allows for precise execution and attention to detail, resulting in a polished and professional final product.

The Designthinkers conference materials were developed over a period of four months, from September to December 2018, in San Francisco. Throughout the design process, Liying Wang faced several challenges, including creating a visual system that would appeal to the majority of attendees while staying true to the conference's mission of enhancing awareness of visual communication.

The maze design successfully addresses these challenges by evoking emotions and responses from the audience that mirror the creative and unpredictable nature of the design process. It serves as a symbol of the journey that designers embark on, filled with unknowns and opportunities for innovation.

Liying Wang's Designthinkers conference materials have been recognized for their excellence and creativity. The design was awarded the Bronze A' Design Award in 2023 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award acknowledges designs that demonstrate technical and creative skills while contributing to improvements in quality of life.

With its innovative concept, meticulous execution, and recognition in the design community, the Designthinkers conference materials by Liying Wang exemplify the intersection of art, architecture, design, innovation, and technology in the realm of lifestyle.