Created in 2021, Givenery Garden offers three hand creams, each infused with essential oils extracted from a variety of mysterious plants. Huizi Tian's design seamlessly integrates these botanical elements, including roses, daisies, bamboo, cypress, and windbreak, to create a natural and pure impression. The choice of an elegant serif font, combined with dark colors, adds a touch of sophistication and enhances the overall visual tone of the aromatherapy products.
The packaging design of Givenery Garden is a testament to its uniqueness and attention to detail. The gift box features a heaven and earth cover, adding a sense of ceremony to the opening experience and emphasizing the product's quality. The use of white card printing and touch paint enhances the texture while maintaining the integrity of the illustration's colors. The smaller boxes are adorned with bronzing, further elevating the design's visual appeal. The hand cream tubes are made of aluminum, ensuring the ink quality and color accuracy through spot color printing.
With dimensions of 276mm (width) x 245mm (depth) x 54mm (height) for the gift box and 44.25mm (width) x 130mm (depth) x 53mm (height) for the smaller boxes, Givenery Garden's packaging design is as precise as it is visually captivating.
Targeted at women aged 25-35 with a discerning taste for quality, Givenery Garden's packaging design aims to create a visual experience that resonates with its intended audience. The design exudes beauty and elegance, adding a touch of ceremony to the products and enhancing the overall user experience.
Huizi Tian embarked on this project in Hangzhou, China, in November 2021, and completed it in January 2022. The rising popularity of Chinese cosmetics and aromatherapy brands inspired the research behind this design. As a beauty brand, SHERO Ching, the creator of Givenery Garden, places high importance on visually appealing products that convey elegance and natural beauty to consumers.
Throughout the design process, Huizi Tian faced the challenge of color control in the illustration. After numerous adjustments, the dark color version was chosen to create a deep and tranquil atmosphere that perfectly aligns with the product's tone.
Givenery Garden's hand cream packaging design has been recognized for its outstanding creativity and ingenuity. In 2023, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious accolade is bestowed upon designs that exhibit strong technical and creative skills, contributing to improvements in quality of life and making the world a better place.
With Givenery Garden, Huizi Tian has redefined hand cream packaging, infusing it with the beauty of nature and the allure of French mystique. This design not only captivates the senses but also elevates the overall experience of using aromatherapy products.
Project Designers: Huizi Tian
Image Credits: Huizi Tian
Project Team Members: Huizi Tian
Project Name: Givenery Garden
Project Client: Huizi Tian