Unveiling the Lidu Sorghum 1308: A Blend of Tradition and Innovation

Carson Wu's Award-Winning Design Elevates Chinese Baijiu Aesthetics

Introducing Lidu Sorghum 1308, a luxury-quality liquor that marries tradition and innovation. This Golden A' Packaging Design Award winner in 2023, designed by Carson Wu, is a testament to the rich history and culture of Chinese Baijiu. The design elements and industrial aesthetic innovation create an ultimate consumer experience, making it stand out in the world of alcoholic beverage packaging.

Carson Wu's inspiration for the design of Lidu Sorghum 1308 was to introduce one of China's top liquors to the world. The design elements symbolize identity and taste, creating a sense of ceremony in everyday life. The design's unique properties include a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" is directly perceived, exploring the poetic blankness in high-end Chinese Baijiu aesthetics.

The gradient gold plating of the bottle's body, an industrial aesthetic innovation, represents the gold-like preciousness of the ancient pit and microbes. The bottle's bottom is modeled on the Yuan Dynasty pit, and its cap mimics the effect of a sealing wax seal. The vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.

The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu. The gradient gold electroplating, the sealing wax seal, and the national treasure certificate label are combined to create a coordinated balance highlighting the luxurious and noble product temperament. The design specifications are 12CM*10CM*35CM.

Through concrete representations of the rare vintage liquor and with top and heartfelt quality, Carson Wu intends to draw society's attention to history and culture. The design of Lidu Sorghum 1308 is a tribute to the long history and culture of China. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu.

Carson Wu faced challenges in bringing historical relics and ancient culture to modern life. However, the brand new design of Lidu Sorghum 1308, along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, successfully overcame these challenges. The design provides consumers with the possibility that it may be used in higher-end situations, saving them the alternative cost in the purchasing process.

The Lidu Sorghum 1308 was designed in Jiangxi, China, and was completed on January 1, 2022. The design was awarded Golden in A' Packaging Design Award in 2023, granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

Project Details and Credits

Project Designers: Wen Liu
Image Credits: Wen Liu
Project Team Members: Product Manager:Carson Wu
Project Name: Lidu Sorghum 1308
Project Client: Wen Liu

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