Bank of Shanghai Flagship Store: A Fusion of Functionality and Culture

Shenzhen Scene Aesthetic Design Co., Ltd Merges Modernity and History in Award-Winning Design

The design, which won the Silver A' Interior Space, Retail and Exhibition Design Award in 2023, draws inspiration from the inclusive city and avant-garde Haipai culture of Shanghai. The ceiling, an aesthetic dome, symbolizes the Huangpu River, creating a juxtaposed visual effect of history and modernity. This design subtly conveys the brand values and contributes to the establishment of the corporate image.

The flagship branch is a perfect integration of functionality, culture, and user-friendliness. With a modern minimalist design approach and a modular, function-based layout, it provides a comfortable environment for clients to receive financial service, consult, and conduct business. The branch is filled with ultramodern soft furnishings and equipment, enhancing the customer experience.

The design team utilized modern construction materials to create bright, spacious outer functional areas that exude a natural and harmonious air. The inside areas feature wood and leather upholstery with a dark color scheme, bringing an air of seriousness and solemnity that helps to win clients' trust. The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights.

The design team faced the challenge of balancing limited space with unlimited functionality. They created a moving line that connects service demonstration, experience, communication, and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.

As a flagship branch of Bank of Shanghai located on Beijing's Financial Street, this project achieves comprehensive functionality, simplifies the process of traditional services, and establishes a fair and rigorous corporate image through its innovative layout and design ideas. A touch of local elements enriches its cultural connotation, conveying the brand values, and improving customer experience with a visual expression that balances history and modernity.