The logo design for Scaling Inc is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself, standing out and getting highlighted. The choice of a non-regular hexagon shape creates a gear-like bee form, emphasizing the values of Scaling Inc and its commitment to creating win-win opportunities for all members within its network.
What sets this design apart is its unique composition of polygon-shaped lattices. The campaign for Scaling Inc includes stationery set design, poster design, and other accessory designs, all featuring the gear-feeling matrix lattices with a hexagon dot in the middle. This design illustrates that Scaling Inc is not just a standalone entity, but a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
The realization of this design was made possible through the use of Photoshop, Illustration, and Digital Design. The Scaling logo was created using Adobe Illustrator and Photoshop, allowing for adaptability across various mediums such as web and print ads, stationery sets, posters, wallpaper, bags, and more. With their unique and vivid design, Scaling Inc can efficiently create online and offline campaigns that capture the attention of their target audience.
The design of the Scaling Inc logo reflects extensive research and understanding of the company's objectives. Through focus group interviews and large-scale surveys, the designer gained insights into the preferences of the target audience. The research indicated that simple graphics like polygons and futuristic icons related to technology were most popular. Based on these findings, the design was finalized, receiving positive feedback for its ability to reflect the company's objectives and attract target clients.
Overcoming the challenge of effectively conveying the company's characteristics and objectives through graphics, the Scaling Inc logo successfully sends the correct message. The logo itself demonstrates the four cornerstone values of Scaling, while the choice of a gear-like bee shape and the digital network/hive convey the idea of Scaling playing a key role within the network and bringing solid services/products to its customers, just like bees in a hive and gears in a machine.
Yanming Chen's design for Scaling Inc is a testament to the power of innovative and thoughtful design in creating a strong brand identity. The combination of polygon-shaped lattices, futuristic elements, and a gear-like bee form captures the attention of the target audience and portrays the characteristics of the company. With its simple, straightforward, avant-garde, and futuristic connection to the brand, the design represents Scaling Inc and its products in a compelling and memorable way.
The Scaling Inc logo design project commenced on June 1st, 2022, in the United States of America. The design process involved a combination of waterfall and agile methodologies, allowing for gradual refinement and updates based on the needs of Scaling Inc. The result is a logo that perfectly aligns with the company's objectives and has been recognized with the prestigious Iron A' Design Award in 2023. This award acknowledges the design's excellence in graphics, illustration, and visual communication, as well as its practicality and innovation in meeting professional and industrial requirements.
Project Designers: Yanming Chen
Image Credits: Yanming Chen
Project Team Members: Yanming Chen
Project Name: Scaling Inc
Project Client: Yanming Chen