Beauty from Underneath

Packaging Design by Birger Linke

The challenge: How can one visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.

French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us, not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body. It delivers 'Beauty from Underneath'. This is expressed through a multi-layer approach in the packaging that always reveals the easily accessible solution below the surface.

The packaging takes into account the interaction with its users, utilizing a multi-layered approach to bring to life the concept of 'Beauty from Underneath'. The dimensions of each item may vary depending on the specific product.

Launched in China in January 2022, this innovative packaging design by Birger Linke showcases the brand's commitment to delivering beauty through minimal procedures and components. The multi-layered approach not only adds a visually appealing element to the packaging but also serves as a metaphor for the brand's philosophy of revealing the beauty that lies beneath the surface.

Vitalorga's dedication to providing accessible and effective skincare solutions has earned them recognition as a Top 10 international medical skincare brand in China, with availability at over 500 beauty clinics.

The packaging design for 'Beauty from Underneath' was awarded the Iron A' Design Award in the Packaging Design category in 2023. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The multi-layered packaging design of Vitalorga's products exemplifies industry best practices and competent technical characteristics, contributing to a better world by providing fulfillment and positive feelings.

Project Details and Credits

Project Designers: Birger Linke
Image Credits: Photographer: Teo Studio, Singapore
Project Team Members: Birger Linke
Project Name: Beauty from Underneath
Project Client: Birger Linke

Beauty from Underneath IMG #2
Beauty from Underneath IMG #3
Beauty from Underneath IMG #4
Beauty from Underneath IMG #5
Beauty from Underneath IMG #5

Read More on Design Radiant